Embracing Group Rentals to Elevate Your Glamping Business
It’s time to talk about a game-changing strategy that will take your glamping venture to new heights: Group Rentals. A huge amount of glamping enthusiasts are yearning to share their outdoor adventures with groups of friends and family. Let’s discover the potential of group glamping and how it can create unforgettable communal experiences that fuel your business success.
Meeting the Demand for Group Getaways
Did you know that a massive 33% of glamping enthusiasts are eager to share their outdoor experience with a lively group of friends and family? More specifically, 41% of leisure travelers that prefer a group experience are based in the Southern States (source: North American Glamping Report 2022).
It’s also important to know that group glampers are very socially influenced, with 80% and 70% of Millennial and Gen Z group glampers, respectably, finding vacation inspiration from social media (source: North American Glamping Report 2022).
By embracing group rentals, you open your glamping venue to a huge market that’s ready and eager to book a stay with you.
Putting an Emphasis on Community Rather Than Cost
When it comes to budget considerations, group glampers are often less sensitive to costs. These adventurers put a higher importance on the group services and activities offered over the cost of their trip. They are specifically seeking out an experience that facilitates a memorable getaway and lets them bond with loved ones.
By offering accommodations and amenities tailored to group needs, you're providing an attractive blend of hospitality and community.
Adults Like Sleepovers Too
On a similar note of facilitating a bonding experience, consider providing single units that comfortably house 5, 6, or even 7+ people. Especially for families and friend groups, the convenience of a shared space enhances the group dynamic, making your property an attractive option for gatherings that value togetherness without sacrificing comfort.
Filling Weekday Occupancies with Group Delights
Struggling to keep your weekday occupancies robust? Group rentals might just be your solution. By targeting group bookings for corporate retreats, team-building getaways, or educational workshops, you can ensure a steady stream of guests even during traditionally quieter times.
With these corporate-style events, keep in mind that each person will likely require their own separate accommodation, further increasing those weekday occupancies.
Finding Your Sweet Spot
What type of group gathering would your property best be suited for - Family reunions? Corporate retreats? Yoga retreats? Weddings? Music festivals?
To find your property's sweet spot, envision the ideal size of group gatherings that your unique space can accommodate and the types of group activities you can provide. Remember, the magic lies in striking the balance between intimacy and capacity.
Keep Them Coming Back with Impeccable Service
The path to glamping success is paved with innovative ideas and exceptional experiences. As you embrace group rentals, remember that impeccable customer service is key. Wine and dine your group guests, pampering them with the same level of care they're used to. Plan exciting group activities with weather contingencies, and ensure your property boasts top-notch Wi-Fi for seamless corporate gatherings.
Pro Tip: If you're venturing into the glamping business, don't forget to explore the MyGlampingPlan Business Plan and Financial Plan. These invaluable tools are designed with group rentals in mind, helping you navigate the unique challenges and opportunities they present. With a solid plan in place, you'll be well on your way to creating unforgettable moments for your group glampers. Get started today!
